PRIVACY POLICY

UMTAH Corp. cares about your privacy and wants you to be familiar with how we collect, use, and disclose your personal information. This Privacy Policy describes our practices in connection with information that we or our service providers collect through the UMTAH website or application (hereinafter the “Service”) from which you are accessing this Privacy Policy. By providing personal information to us or by using the Service, you acknowledge that you have read and understand this Privacy Policy.

USE BY MINORS

The Service is not directed to individuals under the age of 16 and we request that these individuals not provide personal information through the Service. If your child has submitted Personal Information and you would like to request that such Personal Information be removed, please contact us as explained below under Contacting Us.

INFORMATION COLLECTION

We may ask you to submit personal information in order for you to benefit from certain features (such as email subscriptions, catalog subscriptions, quotes, or order processing) or to participate in a particular activity (such as free samples or other promotions). You will be informed what information is required and what information is optional.

We may combine the information you submit with other information we have collected from you, whether on or offline, including, for example, your purchase history. We may also combine it with information we receive about you from publicly available information sources, including consumer reporting agencies, social media profiles, and other third parties.

If you submit any personal information relating to another individual to us, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

SENSITIVE INFORMATION

Unless we specifically request or invite it, we ask that you not send us, and you do not disclose, any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or philosophical beliefs, health, sex life or sexual orientation, criminal background, or trade union membership, or biometric or genetic data) on or through the Service or otherwise to us.

AUTOMATIC INFORMATION COLLECTION AND USE

We and our service providers may collect certain information automatically as you navigate around the Service. Please read the Cookie Policy below for detailed information about the cookies and other tracking technologies used on the Service. The Cookie Policy includes information on how you may disable these technologies. If you do not disable them and continue to use our Service, we will infer your consent to their use.

We and our service providers may also automatically collect and use information in the following ways:

Through your browser: Certain information is made collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, and Internet browser type and version. We may collect similar information, such as your device type and identifier if you access the Service through a mobile device. We use this information to ensure that the Service functions properly.

IP address: Your IP address is a number that is automatically assigned to your computer by your Internet Service Provider. An IP address is identified and logged automatically in our server log files whenever a user visits the Service, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many online services. We use IP addresses for purposes such as calculating Service usage levels, diagnosing server problems, and administering the Service. We may also derive your approximate location from your IP address.

Device Information: We may collect information about your mobile device, such as a unique device identifier. We use this information to ensure that the Service functions properly and prevent fraud.

HOW WE USE AND DISCLOSE INFORMATION

We use and disclose the information you provide to us as described to you at the point of collection. Please see the section entitled “Choices and Access,” below, to learn how you may opt out of certain of our uses and disclosures.

We may use information from or about you as necessary to perform a contract, comply with a legal obligation, or for our legitimate business interests. In particular, we may use the information that we collect about you:

    • Providing the functionality of the Service and fulfilling your requests.

to provide the functionality of the Service and related customer service to you; to respond to your inquiries and fulfill your requests, to send you documents you request or email alerts; to send you important information regarding our relationship with you or regarding the Service, changes to our terms, conditions, and policies and/or other administrative information. We will engage in these activities to manage our contractual relationship with you and/or to comply with a legal obligation.

    • Accomplishing our business purposes.

for data analysis, for example, to improve the efficiency of the Service; for audits, to verify that our internal processes function as intended and are compliant with legal, regulatory, or contractual requirements; for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft; for developing new products and services; for enhancing, improving or modifying our website or products and services; for identifying Service usage trends, for example, understanding which parts of our Service are of most interest to users; and for determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.

    • Analysis of personal information to provide personalized services.

to better understand you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests; to better understand your preferences so that we can deliver content via the Service that we believe will be relevant and interesting to you.